Save the Date! Ümloud! 2012: Thurs. Dec. 6
0Thursday December 6th, 2012 @ DNA Lounge!
At Ümloud!, rocking out is serious business, especially for people across the US and Canada who come to the event. To help, we’ve locked in the date so you can plan ahead. All of us at Ümloud! hope you can join us in Child’s Play Charity‘s mission to help children and their families around the world and here at home.
DNA Lounge will again be the home of the most unique Rock Band event in the world. Our friends at Harmonix will be there to make Ümloud! a rocking success. Seriously, everyone awesome is going to be there: This means you!
As long as you’re following this blog, our Facebook Page, or Twitter, you’ll be kept up to date with the latest details!
We hope to see you at this year’s event! If you have any questions or feedback to us from prior events, contact us: info@umloud.org
Meet our new Community Manager
We’re also proud to announce the newest member of the Ümloud! team: Krista Hauser! As our Community Manager she’ll be the community voice of Ümloud!, keeping you up to date with the with all the exciting news!
The Ümloud! 2011 Pre Show
0The AV Society is at it again and posted the full pre show!
Check out interviews from A+D of Bootie, Mad Catz, Harmonix, Telltale Games, Ümloud! staffers, and many more as they set the stage for Ümloud! 2011′s performances.
Your hosts for the pre-show were:
- Jon Carnage ( Destructoid )
- Wesley Ruscher ( Destructoid )
- Rob Roberts ( Orange Lounge Radio )
We like to thank all the people who made the pre show and broadcasting all band performances for Ümloud! 2011:
- The AV Society
- GameSpot
- USTREAM
- DNA Lounge
- All our guests, sponsors and hostsThe Ümloud! 2011 Pre Show
- Everyone who donated to Ümloud!
Ümloud! 2011 Band Performances
0Ümloud! presents every band performance of 2011!
The embed above is the full playlist of all the bands, but you can individually view and embed each performance. You can also look at the Band Roster for each video and band photos by the official Ümloud! 2011 photographer: Bob Lopez.
Special thanks goes to The AV Society. Not only did they contribute their services to produce and broadcast the show with GameSpot and USTREAM, but The AV Society took the time to edit down and post 1080p versions of each band performance. All of us at Ümloud! are extremely grateful that we can show these performances to the public for years to come.
These videos are on the official Ümloud! YouTube channel, which includes a donation button to Ümloud!/Child's Play on each page. If you share the videos, please make sure to note that they can donate right off the YouTube page!
Ümloud! 2011: $26,523.85
0$26,523.85+
Thank you!!!
This is our biggest check ever to Child’s Play! More than double of last year’s $11k and well beyond 2009′s $7k. There are a lot of people who made this possible. Our performers, volunteers, sponsors, staff, vendors, over 700 attendees, 2,100 viewers of the broadcast, and everyone who’s contributed to that big number. Ümloud! is the platform for the gaming community to come together to support children and their families around the world. You did not disappoint this year!
Make this number even bigger by donating!
We’re still accepting donations for our 2011 fiscal year.
Image: Brian Bilek.
Ümloud! Readies to Rock the House
0ÜMLOUD! READIES TO ROCK THE HOUSE
San Francisco to Host Biggest Annual Video Game Charity Event featuring Rock Band™ 3 at DNA Lounge on December 8, 2011 to Benefit Child’s Play
San Francisco, are you ready to ROCK?!!!
On Thursday, December 8, Ümloud!, San Francisco’s biggest annual non-profit gaming fundraiser for Child’s Play, once again takes the stage with Rock Band 3 at the DNA Lounge for a fun filled evening that draws video game fans and supporters together to rock out for a great cause. In its third year, Ümloud! 2011 promises to be the biggest and best show so far! All of the proceeds earned will go directly to support children’s hospitals around the world via Child’s Play charity.
Ümloud! will deliver a truly memorable evening filled with gamers from all walks of life – both as participants as well as spectators. Staying true to the music-game that brought everyone together, Rock Band 3, attendees will once again see over 30 bands comprised of the best aspiring rockers test their singing, music and performance skills on stage through some of the best rock songs spanning the eras.
In addition to seeing the performances, Ümloud! attendees will have the opportunity to further support the cause via the evening’s silent auction, contributing via an on-site donation box, as well as entering the raffle where they can win great prizes – games, peripherals, Tshirts, etc.! This year’s Ümloud! is global so online viewers will be able to show their support through making pledges and participating in auctions exclusive to the remote audience.
WHO: Video Game Fans and Industry Professionals
WHAT: Ümloud! 2011 – 3rd annual fundraiser that benefits Child’s Play
WHEN: Thursday, December 8
Pre-show starts at 6:30 [Media are encouraged to attend/participate as Umloud! spokespersons will be available for interviews and offer sneak peak of what’s to come during the show. Video can be made available for broadcast needs.]
Show doors open to public at 7PM: Tickets are $10/per person to enter
WHERE: DNA Lounge (375 Eleventh Street, San Francisco, CA 94103, (415) 626-1409)
*Must be 18+older to attend details can be found at: http://www.dnalounge.com/
ADDITIONAL: Ümloud! 2011 has secured tremendous support from the video game industry from partners and sponsors including:
Mad Catz: Premier Sponsor
Harmonix: Sponsor
ONE PR Studio: Gold Sponsor
Gamespot: Exclusive Partner for live global streaming
The AV Society: in conjunction with Gamespot, partner for live global streaming
TriplePoint: Sponsor
Raffle Giveaway Contributors: Namco Bandai, Square Enix, Sega, Capcom, and XSEED.
… and more!
For all things Ümloud!, check out the new www.umloud.org, and don’t forget to sign up to be a sponsor today. Become a fan of Ümloud! on Facebook and follow Ümloud! on Twitter.
# # #
About Child’s Play Charity
Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over $6.7 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.
This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!
About Ümloud!
Ümloud! is the annual “Rock Band Night for Child’s Play” fundraiser held in San Francisco, California organized by local video game veterans Chris Kohler (Wired.com), Joe Markert (Gamehelper), and John “Seg” Seggerson (Telltale Games). All with proceeds going to Child’s Play Charity which is the ‘gamers charity’ started by Penny Arcade’s Jerry Holkins and Mike Krahulik that provides toys and games to children’s hospitals around the world, including Oakland Children’s Hospital.
Ümloud! Media Contact:
Kjell Vistad | Laura Casey
ONE PR Studio (for Umloud!)
kjell@oneprstudio.com | laura@oneprstudio.com
510-893-3271
GameSpot to Provide Live VIDEO Stream for Upcoming Ümloud! Gaming Charity Event
0

GameSpot to Provide Live VIDEO Stream for Upcoming Ümloud! Gaming Charity Event
Leading Gaming Website Partners to Provide Global Live Streaming of Rock Band™ 3 Bash in San Francisco on December 8, 2011 to Benefit Child’s Play
San Francisco, California — December 6, 2011 — Ümloud!, San Francisco’s biggest annual non-profit gaming fundraiser for Child’s Play, today announced that it will feature live global video streaming thanks to a new partnership with the popular gaming website GameSpot in coordination with The AV Society. When the event rocks at the DNA Lounge at 6:30PM PST on Thursday, December 8, gamers around the world will be able to tune in to www.GameSpot.com or www.Umloud.org to watch the onstage shenanigans live from the venue. Attendees of the show can donate through bidding in the silent auction, jumping in on the raffle, or simply contributing via an on-site donation box, while online viewers will be able to show their support through making pledges and participating in auctions exclusive to the online audience. All of the proceeds earned will go directly to support children’s hospitals around the world via Child’s Play charity.
“The Umloud! event is one of the most creative ways we have seen for the community to support kids’ charities and provide games and toys for families in need,” said John Davison, VP of Programming, GameSpot. “We can all appreciate the huge impact that this kind of help can have, and as a parent myself I know first hand the joy that video games can bring to children.”
The evening of December 8, gamers from all walks of life in the San Francisco/Bay Area will come together to rock and roll all night and help a worthy cause. At Ümloud! attendees and streaming viewers will see and hear over 30 bands perform Rock Band at DNA Lounge, one of San Francisco’s hottest live music venues. They will also be able to play Rock Band 3 for Child’s Play, a ‘gamers charity’ started by Penny Arcade’s Jerry Holkins and Mike Krahulik that provides toys and games to children’s hospitals around the world, including Oakland Children’s Hospital.
“Thanks to our friends at GameSpot, gamers around the world will be able to not only support Child’s Play but will get a great Rock Band charity concert experience live from anywhere,” said Ümloud! co-founder John “Seg” Seggerson. “Every crazy moment will be streamed on GameSpot as we present a great show for fans around the world, all for the benefit of Child’s Play and its partnered hospitals.”
Ümloud! co-founders and gaming industry veterans Chris Kohler (Wired.com), Joe Markert (Gamehelper), and John “Seg” Seggerson (Telltale Games) will lead the night of onstage mayhem at DNA Lounge. The event will feature a massive stage decked out with the latest Rock Band 3 gear and a huge set list of songs to choose from to make your stage debut, all provided by the game’s developer Harmonix® Music Systems. And let’s not forget the loot-tastic silent auction and a raffle chock full of sweet gaming, tech, music, and pop-culture booty!
For all things Ümloud!, check out the new teaser site www.umloud.org, and don’t forget to sign up to be a sponsor today. Become a fan of Ümloud! on Facebook and follow Ümloud! on Twitter.
# # #
About Child’s Play Charity:
Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over $6.7 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.
This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!
About Ümloud!:
Ümloud! is the annual “Rock Band Night for Child’s Play” fundraiser held in San Francisco, California, organized by local video game veterans with proceeds going to Child’s Play Charity. Visit www.umloud.org to sign your Rock Band bandmates up for time on the DNA Lounge main stage!
About GameSpot:
GameSpot’s (www.GameSpot.com) expert editorial team provides more than a million daily visitors with comprehensive, engaging and unbiased game information for console, PC, and portable platforms. The site was named the most influential video game media site in America in 2011 by EEDAR (Electronic Entertainment Design and Research). It’s award-winning coverage includes previews and reviews on the hottest titles, breaking news, live Web casts, online tournaments, game downloads, videos, guides, hints and more. GameSpot also has one of the most active online gaming communities fueled by a free, innovative social networking service that makes it easy and fun for gamers to interact with like-minded enthusiasts. The GameSpot family includes GameFAQs, Game Rankings and GameSpot Trax, the industry’s premier real-time market intelligence tool. GameSpot is a property of CBS Interactive. GameSpot is available online, on mobile phones and on the iPad.
Follow GameSpot on Facebook and Twitter
About The AV Society:
The AV Society is an independent group of production and creative specialists who bring the excitement of live events to new audiences in the comfort of their own homes, over the Internet. Live events streamed by The AV Society team enter the homes of tens of thousands of new attendees, raising the bar for attendance of performances, festivals and press events, extending the event’s reach. The AV Society offers planning and execution with experienced consultation from beginning to project end, including a number of strategies to increase the value of the live stream to event sponsors, in some cases increasing the profitability of the event. Content creation and development for television and film also round out the group’s offerings. The team has gathered from all walks of the entertainment industry with a heavy focus on Video Game Entertainment Industry experience and calls the historic “Record Plant” in Sausalito CA its home. For more information, visit http://www.theavsociety.com
Ümloud! Media Contact: GameSpot Media Contact:
Kjell Vistad | Laura Casey Justin O’Kelly
ONE PR Studio (for Umloud!) Director of Communications
kjell@oneprstudio.com | laura@oneprstudio.com justin.okelly@cbsinteractive.com
510-893-3271 415-344-2515
The Last 2011 Band Package on eBay!
0Missed your chance to be a band at this year’s Ümloud?
No you didn’t!
Due to the unprecedented demand of band packages this year, the band package we normally sell at the silent auction is now an eBay auction! This is your LAST chance to be in a band for Ümloud! The bidding ends at Monday November 28 @ 3:45pm PST!
The package itself is the same band package type we sold for $150 a few weeks ago (in under four hours!). This includes performing one song on the Ümloud! stage, the gift bags, photos & videos, and everything! The only difference is that it’s up as an eBay auction, and it’s the last one!
If you’re going to go for the auction, be prepared! You will have 24 hours after the auction ends to have your band’s name, song choice, band image, and band members into the Ümloud! website.
Bid high, bid often, and see you in two weeks at Ümloud!!
Mad Catz® Steps up to the Mic for Child’s Play As Premiere Sponsor of This Year’s Ümloud!
0

MAD CATZ® STEPS UP TO THE MIC FOR CHILD’S PLAY AS PREMIERE SPONSOR OF THIS YEAR’S ÜMLOUD!
Global Provider of Innovative Interactive Entertainment Products Partners With Rock Band™3 Bash for Child’s Play in San Francisco on December 8, 2011
San Francisco, California — November 18, 2011 — Ümloud!, San Francisco’s biggest and most awesome annual non-profit gaming fundraiser for Child’s Play, will take place at DNA Lounge on December 8, 2011. This year, the non-profit group is proud to announce that Mad Catz Interactive Inc. has secured the Premiere sponsorship role. As the Premiere sponsor Mad Catz has signed on to sponsor the production costs of Ümloud!, ensuring that each and every gamers’ donations can go directly to support children’s hospitals around the world via Child’s Play charity.
“Ümloud is an inspiring event which through it’s support of the Child’s Play charity, makes a real difference to the lives of sick children across the world.” said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. “We are proud to support such a deserving cause and look forward to joining gamers this coming December for a night of Rock Band fundraising which promises to be like no other!”
As Premiere sponsor, Mad Catz is the leading donator and supporter of the Child’s Play charity event, Ümloud! Mad Catz plan to rock out in style, with their very own house band performing, as well as promising a host of surprises for many of the lucky attendees.
“We’re very excited to work with Mad Catz in making Ümloud! 2011 the biggest, baddest Rock Band charity concert in the world!” said Ümloud! co-founder John “Seg” Seggerson. “Having such an esteemed partner will allow us to create a spectacular show that will draw an amazing gaming crowd, all for the benefit of Child’s Play and its partnered hospitals around the world.”
On December 8, 2011, gamers in the San Francisco area will come together to rock all night and help a worthy cause. At Ümloud! you’ll hear over 30 bands perform Rock Band at DNA Lounge, one of San Francisco’s hottest live music venues, and play Rock Band™3 for Child’s Play, a ‘gamers charity’ started by Penny Arcade’s Jerry Holkins and Mike Krahulik that provides toys and games to children’s hospitals around the world, including Oakland Children’s Hospital.
Gaming industry veterans Chris Kohler (Wired.com), Joe Markert (Gamehelper), and John “Seg” Seggerson (Telltale Games) will lead the night of shenanigans at DNA Lounge. The event will feature a massive stage decked out with the latest Rock Band™3 gear and a huge set list of songs to choose from to make your stage debut, all provided by the game’s developer Harmonix® Music Systems. And let’s not forget the loot-tastic silent auction and a raffle chock full of sweet gaming, tech, music and pop-culture booty!
For all things Ümloud!, check out the new teaser site www.umloud.org, and don’t forget to sign up to be a sponsor today. Become a fan of Ümloud! on Facebook and follow Ümloud! on Twitter.
# # #
About Child’s Play Charity:
Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over $6.7 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.
This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!
About Ümloud!:
Ümloud! is the annual “Rock Band Night for Child’s Play” fundraiser held in San Francisco, California, organized by local video game veterans with proceeds going to Child’s Play Charity. Visit www.umloud.org to sign your Rock Band bandmates up for time on the DNA Lounge main stage!
About Mad Catz:
Mad Catz Interactive, Inc. (AMEX/TSX: MCZ) is a global provider of innovative interactive entertainment products marketed primarily under its Mad Catz® (casual gaming), Cyborg™ (pro gaming), Tritton® (gaming audio), Saitek® (simulation), and Eclipse™ (home and office) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; operates a videogame content website under its GameShark® brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www.madcatz.com.
Ümloud! Media Contact:
Kjell Vistad | Laura Casey
ONE PR Studio (for Umloud!)
kjell@oneprstudio.com | laura@oneprstudio.com
510-893-3271
Mad Catz Communications:
Alex Verrey
Global PR and Communications Manager
averrey@madcatz.com or +44 (0) 1908 336 538




